Getting it right is no easy feat. I'm talking marketing (advertising) and in particular online marketing.
I think the most difficult aspect of any new business is figuring out how to get this right. How to get your name 'out there'. Having spent most of my career in corporate, it was easy because we had trained marketing gurus. Clever people who spent years studying how to get it right. Nowadays it's not just good enough to have a website. You have to think SEO, back links, adwords, blogs, Facebook, Twitter, Instagram, Yelp, TripAdvisor and .... word of mouth. It's a minefield. It makes my head spin. And to be honest, we're still learning. We're still figuring it out. That's not to say we haven't got some things right.
We got our retail store right.
We've had some lovely reviews on Yelp and TripAdvisor
We got word of mouth right.
Everyday we have more and more locals coming to see us. People from Sedona, Phoenix and surrounding areas and the feedback has been hugely encouraging and positive. Thank you. Thank you.
We're also slowly driving more traffic to our website but 'it's a work in progress'.
If you've been to our store, please feel free to leave a review on Yelp, Trip Advisor or our website.